Vice President of Marketing

As Vice President of Marketing at Red Rover, you will play a pivotal role in shaping our growth trajectory. You will be responsible for developing and executing a comprehensive marketing strategy that accelerates customer acquisition, expands our market presence, and strengthens our brand. This is a hands-on leadership position that requires a blend of strategic vision, functional expertise, and programmatic execution. You will lead a talented team in a collaborative and results-oriented environment.

• Develop and implement a data-driven marketing strategy aligned with Red Rover's revenue goals, focusing on scalable demand generation and growth marketing initiatives.

• Lead, mentor, and empower a high-performing marketing team across various functions, including demand generation, product marketing, content marketing, digital marketing, and brand; product, content, digital and brand are mid-term goals. The top priority initially is demand generation.

• Drive and optimize demand generation programs across multiple channels, including but not limited to: digital advertising, content marketing, email marketing, webinars, events, and SEO.

• Develop and execute growth marketing strategies to increase brand awareness, acquire new customers, and expand our reach within the education sector.

• Cultivate strong customer relationships and build a robust customer advocacy program, leveraging testimonials, case studies, and user-generated content to enhance credibility and drive conversions.

• Collaborate closely with Sales, Product, and Leadership to ensure marketing activities are directly aligned with revenue targets and product roadmap.

• Communicate marketing performance, insights, and recommendations to the executive team, demonstrating the ROI of marketing initiatives.

• Foster a seamless integration between marketing and customer experience, ensuring a consistent and positive brand journey.

• Continuously analyze marketing channel performance, optimize campaigns, and implement strategies to improve lead conversion rates and marketing ROI.

• Stay informed about the latest trends in EdTech, competitive landscape, and emerging technologies.

• Manage the marketing budget effectively, prioritizing high-impact activities and maximizing resource allocation.

• Be willing to roll up your sleeves and contribute to hands-on execution when needed, including refining messaging, troubleshooting campaign performance, or participating in content creation.

Core Competencies:

• Strategic Ownership (But Not Just Strategy):

  • Develops and drives a clear marketing strategy that aligns with business goals.

  • Sets priorities to maintain team focus and avoid overextension.

  • Uses data to inform decisions and adapts strategies as needed.

• Hands-On Leadership (Not Afraid to Get in the Weeds):

  • Willing to execute tasks when necessary, such as refining messaging, troubleshooting campaigns, or creating content.

  • Understands and values the tactical aspects of marketing at all levels.

  • Coaches and empowers team members, rather than simply delegating.

• Customer Advocacy & Brand Champion:

  • Prioritizes customer stories, testimonials, and case studies to enhance credibility.

  • Identifies opportunities to elevate customer champions through webinars, community engagement, and user-generated content.

  • Develops advocacy programs to convert satisfied customers into active promoters.

• Cross-Functional Collaboration:

  • Collaborates closely with sales, product, and leadership to align marketing with revenue objectives.

  • Communicates marketing impact effectively to executives.

  • Facilitates a smooth transition between marketing and customer experience.

• Growth & Demand Generation Focus:

  • Skilled in scaling marketing efforts, particularly in demand generation, brand awareness, and content strategy.

  • Optimizes channels, measures ROI, and improves lead conversion rates.

  • Understands how to generate demand in a competitive market.

• Adaptability & Problem-Solving:

  • Adapts strategies based on performance data, avoiding rigid adherence to theory.

  • Thrives in a fast-paced environment and enjoys tackling unexpected challenges.

• 10+ years of progressive marketing leadership experience, education technology (EdTech) is a nice to have, not a need to have. We are also interested in Enterprise SaaS experience in competitive market segments outside of EdTech.

• Proven track record of developing and executing successful demand generation and growth marketing strategies that drive measurable results.

• Deep expertise in inbound and outbound marketing methodologies, and account-based marketing (ABM).

• Experience in building, managing, and mentoring high-performing marketing teams.

• Strong analytical skills with the ability to analyze data, extract insights, and make data-driven decisions.

• Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders.

• Proficiency in marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and other relevant marketing technologies.

• Passion for leading by example and leading from a values driven culture. Strong alignment with Red Rover's mission and values are a non-negotiable. These values drive every decision the company makes for each other and on behalf of our customers.

Why Join Red Rover?

• Be part of a company that is making a meaningful difference in the lives of educators. Allowing schools to operate more efficiently and ensure administrators have the best qualified teachers available for their classrooms.

• Opportunity to lead and shape the marketing strategy for a company with significant growth potential.

• Collaborative, innovative, and supportive work environment.

• Competitive salary and benefits package.

• Opportunity for professional growth.